Tokidoki Sodashop Palette - THOUGHTS and SWATCHES...

Tokidoki Sodashop Palette - THOUGHTS and SWATCHES...

Sodashop Palette ($225 value)

Simone Legno, the artist behind tokidoki, takes you back to classic Americano happy days with the Soda Shop Collection, created exclusively for Sephora. There's no interrupting good old fashioned fun when tokidoki's around.

Happy days are here again with tokidoki's Soda Shop Palette. The Soda Shop story is told with a winking sundae, a charming gumball machine, scary high-tops, a trucker burger, the jukebox man, and playful movie concessions.

This collection includes:

N Twelve smooth-blending and hydrating eyeshadows in: Skull Donut (nude vanilla), Patatino (shimmery pale golden peach), Riposino (medium brown), Ciccio (bronzy gold brown), Mummetto (dark brown), Mozzarella (shimmering dark brown), Tulipano (pale lilac), Nancy Rocks (purple), Romeo (plum), Ciotolina (shimmering mossy green), Arrosto (dark charcoal gray with shimmer), Forbino (dark purple with shimmer)

N Perfetto Eyeliner with a chisel tip (inspired by graphic artist pens) that can produce three effects: thin, bold, and a thicker, heavy line

N Nail file in the shape of the tokidoki character SANDy

N Removable tokidoki pendant magnet with a sheet of Soda Shop inspired tokidoki characters, sure to spice up any metal possession

N Collectible tin that can be reused to house your tokidoki treasures

Sephora is the exclusive beauty retailer for this product.

Price: $49
Size: 12 x 0.06 oz. Eyeshadows, 0.02 fl. oz. Eyeliner
Availability: Sephora

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My 4 Ps

Price

This palette is priced at $49 for 12 X 0.06 oz. eyeshadows, a full sized liquid eyeliner and an assortment of collectibles. The set is valued at $225 but let's see what's it's really worth to us. These eyeshadows are slightly smaller than the full sized which are 0.07 oz each and cost $15. Essentially you are getting the amount of product in just over 10 full sized eyeshadows for a value of $154 and one eyeliner priced at $16 for a grand total of $170. It seems that they included all the bells and whistles in the value of the palette which is ridiculous if you ask me. Plus $49 may still sound a bit too steep for a relatively new brand on the scene especially when we pay the same or less for Urban Decay palettes. Any who, you still get a great value at $49 for $170 worth of product.

Packaging

The container is a metal tin that is adorned with tokidoki graphics. Inside you will find the 12 eyeshadows housed in a cardboard insert along with the eyeliner pen, nail file and various collectible magnets. The graphics carry over to the inside. This may be overkill for some of us with more mature tastes. This was definitely geared towards the young at heart. Great gift for a teenager but I would be iffy about gifting this set to anyone over 25 unless you know for sure this is their taste.

While the tin is definitely great for travel and a neat collectible...the overall set is bulky and excessive. I wish the eyeshadows were removable but alas you will need to destroy the cardboard insert to get them all out and into a more slim-designed palette. The nail file and magnets are cute but throw-aways if you are not into tokidoki collectibles.

Product & Performance

The real reason I got the palette was for the eyeshadows which have great color payoff and are absolutely beautiful. They swatch very well and blend easily together. They are very smooth and highly pigmented when applied to the skin.

The palette features an assortment of neutral colors and purple/burgundy tones with a couple of black shades thrown in. The finishes are also mixed here with both mattes and frosts which is always a good thing. This is a great palette for simple daytime looks and can easily be transformed to nighttime looks. The colors are both cool and warm toned and can be mixed and matched for complementary combinations.

Overall

I think this is a good value albeit not great. The packaging leaves a bit to be desired in portability but it's a cute collectible for those who are interested in tokidoki charms. The colors are gorgeous and very wearable with a good mix of textures. Since the colors are not truly unique, the selling point will be whether or not you already have similar shades in your collection or maybe you are just a tokidoki fan!

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Pictures & Swatches

Skull Donut (nude vanilla), Patatino (shimmery pale golden peach), Riposino (medium brown),

Ciccio (bronzy gold brown), Mummetto (dark brown), Mozzarella (shimmering dark brown)

  

Tulipano (pale lilac), Nancy Rocks (purple), Romeo (plum), Ciotolina (shimmering mossy green), Arrosto (dark charcoal gray with shimmer), Forbino (dark purple with shimmer)

Skull Donut (nude vanilla), Patatino (shimmery pale golden peach), Riposino (medium brown),

Ciccio (bronzy gold brown), Mummetto (dark brown), Mozzarella (shimmering dark brown)

These colors are all beautiful dreamy neutrals with great color payoff.

Tulipano (pale lilac), Nancy Rocks (purple), Romeo (plum), Ciotolina (shimmering mossy green), Arrosto (dark charcoal gray with shimmer), Forbino (dark purple with shimmer)

Great purple/plum colors for a more dramatic look.

Perfetto Eyeliner - Burgundy wine shade. This takes some layering to get opaque but stays put once dry.