Apr 7, 2011

Tarte Jewels of the Amazon Clay Liner Trio - THOUGHTS and SWATCHES...

Tarte Jewels of the Amazon Clay Liner Trio - THOUGHTS and SWATCHES...

Jewels of the Amazon Clay Liner Trio With Brush ($98 value)
A perfect trio of high-performance, waterproof eyeliners infused with wonder-ingredient Amazonian clay.

Infused with micronized clay and reinforced by our natural waterproofing agent, these plush shadow/liners are a must for creating intense and long-lasting high definition eyes. Our high-performance natural™ Amazonian clay is nature's most perfect ingredient, lending deep color pigments while nourishing skin, reducing surface oil and improving overall texture for smooth application.

Our botanical waterproofing agent is earth engineered from a blend of natural plant waxes to form an impermeable layer that protects against rain, sweat, tears and creasing. The fusion of technologies results in an intense yet smooth cream that can be smudged onto lids as an all over shadow or used as a high definition liner using the double-ended brush included with each shade. emphasEYES™ shadow/liners are housed in an airtight jar to keep product cushion intact from start to finish, so no matter the look the result is a precise and waterproof finish.

This set contains:
- 3 x 0.06 oz EmphasEYES™ Waterproof Clay Shadow/Liner in Green (golden olive green sheen), Black (matte black), and Bronze (deep bronze sheen)
- Double-ended brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Petrochemicals
- Phthalates
- GMOs
- Triclosan

Size:x 0.06 oz
Price: $39
Availability: Sephora, Ulta
Tarte (individual shades)

My Four Ps

First off, the $98 value is misleading. The value is based on 3 full sized liners plus the double ended brush for 3 x $22 + $32 = $98. Clever but not the case since the liners are not full sized (0.08 oz full sized versus 0.06 oz in the set) and the double-ended brush ($32 value) is included with each liner purchased through TarteTarte's emphasEYES™ Amazonian Clay Waterproof Liners cost $22 each for 0.08 oz. of product and they all come with the double-ended brush. So essentially you are getting 2-1/4 (0.06 x 3) of the full sized eyeliners minus one brush for $39 which is a savings of $10.50 on the full sizes. All that math just to say this set actually has an overall value of close to $49.50 rather than $98.

Anywho, let's compare these to other gel eyeliners on the market. Most gel eyeliners come in 0.1 oz sizes so I will convert the overall price of the tarte liners to match. These liners cost roughly $13 each ($39/3) for 0.06 oz of product which equates to $21.66 per 0.1 oz. This matches up well with Bobbi Brown Long-Wear Gel Eyeliner at $21 for 0.1 oz, Smashbox Jet Set Waterproof Eye Liner at $22 for 0.1 oz and Buxom Lashliner at $21.43 for 0.1 oz ($15 for 0.07 oz.). But if you line this gel eyeliner up with M∙A∙C Fluidline which is $15 for 0.1 oz then you might not be so impressed.

So overall, the Tarte emphasEYES™ Amazonian Clay Waterproof Liners are priced within the range of similar products from comparable brands and are a good value in this set. But the price is bit steeper than the well known M∙A∙C Fluidline but in no way excessively so. Plus you get a pretty decent full-sized brush to boot which brings the value WAY UP!

The Tarte emphasEYES™ Amazonian Clay Waterproof Liners come in small glass jars with plastic lids similar to other gel eyeliners on the market. Glass containers are the best packaging for cream products since they help to prevent premature drying out of the product's moisture. The lid is also very secure and fits tightly over the jar for added prevention from drying out.

The set also comes with a very nice double-ended brush which is available on its own for $32! The quality of this brush is great with soft bristles and a sturdy handle and ferule.

Product & Performance
The Tarte emphasEYES™ Amazonian Clay Waterproof Liners are divine. They are rich and creamy with fantastic pigmentation. You will be surprised how decadent and soft these liners really are if you try them. I especially love the rich black shade. It is the deepest inkiest black I have ever tried in gel eyeliners. The eyeliners are seriously long lasting too and are budge-proof and smudge-proof once they set. There is no flaking when the product dries and it does not fade over time. It is also waterproof (tried and tested) but it removes easily with soap and water. 

I love these liners especially the black shade. Although this is a nice set to try out three shades at once, you may only be interested in only 1 or 2 of the colors. In this case I say the best thing to do is buy these separately from Tarte so you get the full size plus a brush for $22!


Pictures & Swatches

Bronze, Green , Black

Bronze, Green , Black

Bronze, Green , Black

Bronze, Green , Black

Bronze, Green , Black


  1. The black one is really gorgeous! I Like it ;)

  2. Those colours are incredible...loving the green and the black the most but the bronze is lovely too.


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