Foundation Overview - Make Up For Ever (MUFE) HD Invisible Cover Foundation

From Make Up For Ever and Sephora:
The MAKE UP FOR EVER HD Complexion products use innovative formulas to create a new generation of make up which is both invisible on HD cameras and to the naked eye. The HD Foundation is an oil-free medium-to-full coverage liquid foundation which covers skin imperfections, while remaining invisible on-screen and in real life. Its extremely fine texture is supple and easy to apply. Enriched with moisturizing agents, it leaves the skin soft and radiant. It is available in a wide range of shades to suit all skin tones.
The MAKE UP FOR EVER HD Complexion products use innovative formulas to create a new generation of make up which is both invisible on HD cameras and to the naked eye. The HD Foundation is an oil-free medium-to-full coverage liquid foundation which covers skin imperfections, while remaining invisible on-screen and in real life. Its extremely fine texture is supple and easy to apply. Enriched with moisturizing agents, it leaves the skin soft and radiant. It is available in a wide range of shades to suit all skin tones.
This foundation creates a soft-focus effect, which is designed to meet the coverage concerns of those in the spotlight. It leaves your complexion with such a flawless finish, it can withstand bright or harsh lighting.
Size: 1.01 oz.
Price: $40
********************
My Skin Background
I have normal/oily skin with larger pores on my cheeks and nose. I have light freckles across my nose and a sprinkling on my cheeks as well. I have a warm undertone (yellow) and relatively even skintone. I don't have issues with acne or red spots so I don't need much coverage.
********************
PRICE:This costs $40 for 1.01 oz. This is within the range of higher end foundations and I'm sure the HD label factors in quite a bit here. No issues for me here because quite frankly if you are going high end for foundation then this price is expected.
PACKAGING:
The foundation comes in a hard plastic rounded bottle with a built in pump. This is ideal since it's more sanitary than an open bottle plus you have more control over how much product you dispense. Plus since it's built in you don't have to spend extra dollars on a separate pump. I do prefer glass for foundations just because it extends shelf life but this is hardened plastic so it's as close as you can get to glass minus the breakage risk.
This bottle is not completely transparent even though it appears to be so guessing when you need a refill takes some eyeballing and squinting to figure out how product remains.
SHADE RANGE:
This foundation is available in 25 shades at Sephora and Make Up For Ever. The colors cover a great range of skintones from very light to deep with pink, beige, olive and yellow undertones. It is best to get matched to the correct shade in person but you can check out Temptalia's Foundation Matrix for what others have found to match. I'm shade 173 - MAC NC45 for reference.
AVAILABILITY:
Make Up For Ever is available in the US at Sephora, Sephora.com and The Make Up For Ever boutiques in NYC
COVERAGE:
Medium coverage. I don't get full coverage from this foundation since it is a lightweight and thinner formula. It allows the skin to show through while evening skintone and covering light discoloration.
FINISH:
This finish is suited for HD cameras since it looks like 'real skin'. The finish is satiny and very slightly dewy. Your skin looks healthy and glowy without appearing shiny. The foundation covers large pores and doesn't settle into lines so feel free to go HD and embrace the flash!
With Foundation / Without
WEAR:
Since I have oily skin any foundation that touts 'dewy' 'glowy' 'radiant' will allow my oils to seep through pretty quickly. Thankfully the foundation is oil free so I get a few (read 3.5-4) hours of wear before I need to blot. But I have to do that anyway for the most part so I don't mind. It does give a good 8 hours of wear before it seems to start wearing off as well.
OVERALL:
I recommend this foundation for normal to dry skin but maybe not so much for oily ladies such as myself. It is moisturizing, lightweight and feels great on the skin. It's great for photography and HD filming but I wouldn't wear it on a hot summer day.
Since the foundation is oil-free and non-comedogenic then it will also be great for sensitive and acne-prone skin.
To get the best effect for HD filming this foundation needs to be used with other HD products such as primer and powder. Otherwise you may lose the intended 'HD'ness of the foundation.