Jan 19, 2012

Maybelline Color Tattoo 24 hr Eyeshadows - REVIEW and SWATCHES...

Maybelline Color Tattoo 24 hr Eyeshadows 

Maybelline Color Tattoo 24 hr Cream/Gel Eyeshadow
Ink intensity. Tattoo tenacity. Dare to wear the longest lasting shadow. Maybelline's Eye Studio Color Tattoo's ink technology creates the most saturated shadow. Cream gel smoothes on for vibrant, crease-proof color that never fades. Dare to get inked.

- 24 hour wear without creasing or fading
- Ink pigments for intense color
- Unique cream-gel texture

Cyclopentasiloxane, Isododecane, Polypropylsilsesquioxane, Ceresin, Cyclohexasiloxane, Caprylyl Methicone, Synthetic Fluorphlogopite, Alumina, Silica Dimethyl Silylate, Disteardimonium Hectorite, Cyclomethicone, Propylene Carbonate, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Caprylyl Glycol, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Polyethylene Terephthalate, Tin Oxide, Acrylates Copolymer, Paraffin. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 16035 / Red 40 Lake, CI 77000 / Aluminum Powder, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 42090 / Blue 1 Lake, CI 77400 / Bronze Powder, CI 77288 / Chromium Oxide Greens, CI 77289 / Chromium Hydroxide Green, CI 77742 / Manganese Violet, CI 77400 / Copper Powder, CI 77163 / Bismuth Oxychloride, CI 77510 / Ferric Ammonium Ferrocyanide.

10 Shades Available:


The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows are priced at $5.99+ for 0.14 oz of product. The price will vary for these since they are available drugstore and discount retailers - I got mine for $5.99 at Harmons but at Ulta they are $6.99 each. Also, since Maybelline is considered a drugstore/low-end makeup brand you are sure to be able to grab these on sale (hello buy 1, get 1) or at discounted prices.

These eyeshadows are actually on the small side in terms of the amount of product. In fact they have the least amount of product when compared to similar products from other brands. At this price though, the amount of product shouldn't really sway you one way or the other - they are affordable and even buying two will still be cheaper than similar products from higher end brands.


The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows are available at drugstores and various retail stores within the US. You can find these at Ulta stores, on the Ulta website, Harmons, Target, Walmart, Walgreens, etc.


The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows are packaged in clear round glass jars with black screw-top lids. The glass jars are very similar to the L'Oréal HIP Cream Liner jars. Since these come in glass containers the shelf-life of the product is greatly improved versus plastic jars. The screw-top lids also have enough grooves and a liner insert to ensure a tighter seal and prevent premature drying-out of these products.

The name of the eyeshadow is printed in white on a black label which is secured to the lid of the jars, along with the product amount and company information. The jars are see-through to give a clear view of the product inside with a clear label on the underside printed with the Maybelline Color Tattoo trade name. Easy to grab the right color from a drawer filled with makeup goodies!

The only real drawback to the packaging is the location of the product label - it's secured to the lid. This can lead to cross-matched lids on the wrong jar if you have multiples of these eyeshadows. I actually did this while swatching but since the names are color indicative it didn't take much to figure out which lid goes where. Not a total disaster but something to note.

I think the packaging is quite nifty for drugstore eyeshadows and does not scream cheap. The glass jar is a nice plus and they do match up well against the higher-end packaging.

 The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows are touted as providing "24 hour wear without creasing or fading" They are also described as having "ink pigments for intense color" and
a "unique cream-gel texture".
The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows are creamy and smooth and glide unto the skin very well using a brush or your fingers. These eyeshadows are not as fast-drying as other versions on the market so they allow some time to move them around without tugging or dragging on the skin. The product itself is relatively firm within the jar but once they are applied they feel much softer. They are somewhat of a cream/gel consistency with a slight tacky feel to them. They are not as tacky as say NYX Jumbo Eye Pencils but they do not have as dry a consistency as MAC Paintpots.

The matte/cream shades are very smooth and silky while some of the shimmery shades do have a slight grit to them based on the infused shimmer. The shimmer is micro-fine rather than chunky so the texture won't be too rough on the skin.   

The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows have a couple of finishes - matte/cream and frosts with infused shimmer. The frosts shades have varying levels of shimmer and even the size of the shimmer is different for each shade. Check the swatches for a better feel of the finishes.

These products have decent but not great color payoff and can be used sheer or layered for more intense pigmentation. They are not fully opaque in a single swipe but this is expected with cream eyeshadows (remember these are not gel/cream eyeliners). They stay true to the color in the jar and the bolder shades can be built up enough to create a soft eyeliner effect. But be sure that these do NOT have the color payoff of cream/gel eyeliners.

However, layering the frost/shimmery shades can lead to issues with flaking or cracking of the color on the lids. I have had this issue with the MUFE Aqua Creams as well so keep that in mind. Of course, you can avoid this by not caking on the product (too many layers) or waiting for the layers to dry completely before adding another.

There are 10 shades in total and the colors are a mix of neutrals and bold brights. I am sure a lot of people were hoping for more neutral/skintone shades since (I suppose) we are all in search of a cheaper alternative to MAC Painterly Paintpot or Stila Caramel Prime Pot. No such luck here...but what you will find are some quite surprising lovely bright colors with some shimmer. 

There are pops of green, blue, purple and even the very unusual orange along with bronze, silver, burgundy and a shimmery white. Based on the excitement of the makeup community over these eyeshadows, if Maybelline is wise they will debut more colors in skintone and smokey shades to capture a wider audience.

These Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows apply smoothly to the skin and blend easily with the skin and with other cream products. You can apply with a brush (synthetic is recommended) or by using your fingers. Again, they glide unto the skin without tugging or dragging BUT they take some work to get an even layer of pigmented color. Depending on the shade there can be some issues with skipping and patchy results. One good thing about these is that they are not drying so they won't tighten and hurt the sensitive lid area. 

Hmmmm....here is where my opinion changes completely and goes against the the majority other reviews out there! I was not able to enjoy any of the claims made by Maybelline or the 'great' results experienced by others.

Creasing? YES. Fading? YES. Hot Mess? YES. I don't know why I seem to be among the very few that these didn't work for at all. I tried them without a primer first since they should be able to hold up without any assistance and I tried all the colors with the same results....creasing, melting, smudging mess!

Then I tried them with primer and while they didn't melt away and smudge everywhere, they still creased unforgivably. I wish I could say they only creased slightly so that I could get away with primer and powder and be set...but no such luck.

Next was the primer + Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows + powder eyeshadow sandwich which fared a bit better than all the above. I had better wear but I still had some minimal creasing after about 4 hours of wear. For me these are like NYX Jumbo Pencils...pretty, creamy, pain to work with!

The Maybelline Color Tattoo (BY EYESTUDIO) 24 hr Eyeshadows have great potential. But all in all I am heartbroken with my bad luck. Not to worry though since there seems to be hope out there for others. A lot reviews claim long-lasting fabulous results so I wouldn't write these off because my oily lids rejected them. I'll still try to use them though because they are truly pretty and creamy little rascals. They are a GREAT bargain and if they work for you then grab them all! But maybe...test just one out first in case they don't like you as much as they don't like me.


50 Edgy Emerald
Shimmery emerald green. This applies somewhat sheerly and can get crepe-y when over-applied.

40 Tenacious Teal
Gorgeous blue with a slight teal tinge and silver shimmer. The shimmer is most present in this shade. Nice pigmentation but can get crepe-y when over-applied.

10 Fierce and Tangy
Did you ever expect such a color from Maybelline? NO! Anywho...it's a fierce light orange color with golden sheen. The shimmer is faint so it's almost a satin finish. Lovely.


 35 Tough As Taupe
Matte/Cream grey-beige color. Very unique and one of my faves. More grey than nude as it looks in the pot. Would make a lovely soft smokey look.

20 Painted Purple
Patchy little beast. Medium toned purple with slight sheen. Does not apply well at all. Slides everywhere before settling into a patchwork baby.Not a good color to get (yes it's pretty).

05 Too Cool
Icy white. Perfect highlight color.

15 Audacious Asphalt
Medium silver with light silver shimmer.


  1. Great review! I recently got my hands on some after reading a bunch of raves, I must say Im not fully impressed. However I am going to work with hopefully I can get some decent use out of them. Again thanks for the review and the swatche

  2. i just seen a review on "love, destinee" blog n ran over to see if u reviewed them too!! everyone seems to have a problem with the purple, but im itching to try that emerald and tangy orange color. i just got the mac metal x in "rusty" and it creased on me yet "venetian tarnish" (gooorgeous) didnt...weird :7 great review i feel like by pickin these up it goes against my loyalty to mac pp's and mufe creams!!

    anyhoo, happy belated..i know ur bday is on the 16th which is my brother too and mine is the 26th :) who's bday isnt in Jan hahaha!!

  3. Thx Ronesha! I never trust raves anymore. I feel like ppl get hype over drugstore brands because they r cheap and then don't take the time to really test them out before doing a review. Irks me! And then of course bloggers and YouTubers rush to be the first ones to review a product and don't do a good job. I'm going to try to make them work too so best of luck to us :)

  4. Hey Kisha! Thanks! They r worth a try but they r never going to replace your beloved Paintpots and MUFE Aqua Creams. I feel like they are def. a lower quality but decent nonetheless.

    Weird that Rusty creased but not Venetian Tarnish. Looks like I lucked out with picking the right colors :). Thanks for the bday wishes. Happy Birthday to you too when it comes. Hope u have a great one! January babies rule!

  5. This was a thorough review, as I've come to expect from you. I have four of the colors (the taupe, purple, orange, and green) and luckily I haven't had any problems with these at all. The purple IS a bit sheerer than I would have liked it to be, but as I planned to use it as a base it wasn't a make-or-break thing for me.

    As for wear, I wore the purple one under a purple eye look for NYE and it lasted well over 12 hours without creasing so I guess I'm one of those lucky ones to have good experiences with these. I must admit that I WAS looking for some neutral shades, but am glad for the brights.

  6. what an amazingly detailed post! thank you!

  7. I agree with your review. Purple is my favorite color so I went with that one. I had to keep patting the color on over and over because it was so sheer. Finally I got enough on and the color looked ok, not as great as I had hoped, though it did look outstanding compared to my powered shadow i used in conjunction with this one. It did work as an ok base for my teal shadow I used as well. The color barely lasted me 8 hours before it had cracked, peeled, and flaked in a very noticeable and unattractive fashion. Since makeup is required for work, I have to spend 10-15 minutes in the restroom taking it off and reapplying the whole thing all back over again. I'll use this product up, but it's unlikely that i'll buy it again. I have had great success with E.L.F products from target and MAC so I may just have to stick to that :-/ . . .

  8. Good to know I'm not alone. I bought the Inked in Pink and Barely Naked. :(
    I'm still trying to "understand" why do people say it is a gel because those I have do not have this consistency.
    It dries so quickly that it is impossible to blend... I dunno. I think I'll give up.


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